Sara Danzinger- Founder & Designer, Lure Apparel.

 

Born and raised in Winnipeg, Sara Danzinger is an emerging force in streetwear fashion. Sara’s formal design journey began at the University of Manitoba where she studied Environmental Design, before shifting to align with her true passion of Fashion Design. Sara enrolled at Red River College and Fashion Design at MC College where she refined her skills in design, construction, textiles, and the business of fashion- building the foundation for her bold creative vision.

In 2022, Sara launched Lure Apparel, a label rooted in music, individuality, and fearless expression. Her signature style includes the creative use of material, fused structure with softness, bringing you to a place where music, attitude, and design converge. The streetwear pieces are designed to draw you in — magnetic, fearless, real.

Lure Apparel’s debut collection, Shift, draws inspiration from music, art, and the streets. It’s about quiet power and loud presence. With a growing following and a relentless passion, Sara Danzinger is ready to take Lure Apparel center stage.

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